Marco Polo 580 ml
Brand: Hellmann’s, Calvè, Amora
Client: Unilever
Year: 2022
BRIEF
New Marco Polo format, a middle ground between the 430 ml and 750 ml formats, designed to solve chronic issues of this bottle family: difficulty in dispensing the product due to the geometry of the label area and excessive plastic thickness, with product getting trapped inside the bottle, particularly in the shoulder area.