Marco Polo 580 ml

Brand: Hellmann’s, Calvè, Amora
Client: Unilever
Year: 2022

BRIEF
New Marco Polo format, a middle ground between the 430 ml and 750 ml formats, designed to solve chronic issues of this bottle family: difficulty in dispensing the product due to the geometry of the label area and excessive plastic thickness, with product getting trapped inside the bottle, particularly in the shoulder area.

Concept and development